Local Yogurt is Durham's first independently owned frozen yogurt shop, and it lives in a beautiful 1950's gas station that's been converted to a storefront. They cater to all sorts of people from Duke University students to families and they needed a brand that was versatile enough to be hip but also playful enough to cater to kids and their parents. This is a concept that directly references the spacey, playful, atomic vibe that matched the existing physical architecture as well as the brand architecture laid out by YellowDog Creative.
