These are two executions in a package of campaigns we developed for GE Sealants. The goal was to build trust with both Pro and DIY customers by positioning GE Sealants to be associated with proven results that last. Our product is the best, and you don’t have to just take our word for it, you can see it for yourself. Professional tradespeople and Homeowners alike trust GE Sealants to keep their home protected from the elements, inside and out. We don’t just say it, we prove it. The Proof is in the Results.
Copy written by Keat Powell. Creative Direction from Sara Strassell.
