This campaign was developed for Sabor Latin Street Grill to kick-off their renewed marketing efforts. In order to separate Sabor from other restaurants, we needed to not only communicate that we are just as fresh as everyone else, but that we are our own unique flavor. Sabor isn’t just a Mexican restaurant, its a celebration of multi-cultural foods from all of South America. At Sabor, you can find authentic recipes straight from the streets of El Salvador, Dominican Republic, Venezuela, Mexico and Colombia, and even modern twists on old favorites. When you are your most authentic self, there is always something to celebrate, so celebrate with Sabor!
Copy by Jenna Layman.
In addition to campaign development, we also managed Sabor’s social media. Our typical monthly calendars contained static posts, animated reels, paid media, gif stickers, and stories. We also executed a photoshoot from planning to post-production in order to create fresh photo assets to be used on social channels.
Collaborators include Erin Robinson and Nora Kane on social management and strategy, Mary-Ellen Chandler on design and photo support, Naomi María Szczesiul Coale on design support, and Anna DeCarlucci on copy.
